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Products Moms Love

Discover the top products moms actually use, love, and recommend—
because nothing beats real-life, mom-approved solutions that truly work.

MilkWell by BeBright

CONSISTENT MILK SUPPLY

From first latch to the last drop, MilkWell nurtures a consistent, natural milk supply giving you peace of mind and a happy baba.

Easing fatigue and supporting hormonal balance, MILKWELL helps you stay calm and centered, so you can focus on what matters most, bonding with your little one.

jeankelly

Baby bags you'll want to carry - even without the baby!


jeankelly is a small biz made up of a mother + daughter team - tackling orders, packing parcels, sourcing and supporting local manufacturers.


We make beautiful, leather baby bags and backpacks that are both stylish and spacious. All bags come lined with a water resistant canvas inner and a padded changing mat. We manufacture other accessories which are essential for nappy changing on the go!


Our range is made in Cape Town and we are very proud of our products - they are beautiful, fully guaranteed, versatile and pretty cool!


Olympic

Founded in 1918, Olympic SA is a proudly South African sports footwear brand with over a century of heritage. Inspired by the values of excellence and perseverance, Olympic has become a household name known for its commitment to quality, innovation, and affordability. All Olympic footwear is designed in Cape Town and developed in collaboration with local athletes to meet the performance demands of real South Africans. By keeping research and development local, Olympic is able to offer high-quality, performance-enhancing shoes without the inflated prices associated with international brands. From school sports to everyday active living, from track and hockey to high performance running and trail, Olympic shoes support every step of your journey — making comfort, durability, and style accessible to all.

Sally Ann Creed

Creed Living is built on a foundation of care, passion, and science. 


Sally-Ann Creed's tireless work over the last 30 years is how we have become one of South Africa’s most loved and trusted nutrition brands, and the embodiment of best practice, innovation, and purity. We are passionately committed to preserving her legacy, which keeps us fiercely committed to her guiding principles.

Sloom

Sloom is revolutionizing sleep with South Africa’s first and only comfort-adjustable mattress, alongside a range of premium sleep solutions. This online-exclusive brand offers a 100-night trial on its mattress', nationwide delivery, and a transparent, sustainable approach to better rest.

Made to Lactate

Made To Lactate (Pty) Ltd is a South African brand founded by breastfeeding mom and certified peer counsellor, Sjanelle Bottger. Born from personal struggle and a passion for helping moms, the company provides high-quality lactation drinks and resources designed to support breastfeeding mothers in boosting their milk supply. More than a product line, Made To Lactate is a supportive community committed to normalizing open conversations around breastfeeding and postpartum mental health—ensuring no mother feels alone on her journey.

Eco nappii

Eco Nappii is redefining modern parenting with premium, planet-friendly baby essentials. 


Designed in South Africa, our products bring together sustainability, style, and comfort because caring for your little one should also care for the world they’ll inherit.

Common Tread

A Cape Town based barefoot footwear company, which prides itself on locally manufactured, quality products that the whole family can enjoy wearing, aligning with wholesome minimalist living & nurturing foot health. The company has a large local footprint, with an online retail shop as well as a physical store in Woodstock, CT. Common Tread  has expanded their footprint to include Switzerland, UAE, UK & US.  The footwear can be sourced at www.common-tread.com. Instagram @common_tread. The founders of Common Tread  - husband and wife team, Engineer and OT respectively put their heads together to design a barefoot shoe their own toddlers would enjoy wearing, and would enable confidence and agility while climbing and playing and they have created a brand which resonates with customers who want the most out of life, staying grounded, nurturing well-being and human connection

SunChild

SunChild is a small mom owned business, we produce high quality wood foot rests that fit the IKEA Antilop, BabyLinks (Makro & Game) and LittleMe (Checkers) High Chairs. Foot rests  support your child's development and are important for a successful weaning journey.

Browse our collection of everyday essentials and hidden gems.
Each one tried, tested, and truly loved
by moms who know what works.

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